Danika Pariseau

coy beauty

A brand new brand

This was my first ever complete branding project from the ground up. I named this new beauty division of etailz, Inc. after researching domains and trademarks, and designed the logo alongside Julie Smetana. The e-commerce UX design, art direction, photography, and social media branding was all my work. It was a joy to position a beauty brand in an empowering light and utilize social media to make it community-oriented.

Launch site

March 2015

UX/UI design: Danika Pariseau
Client: in house
Team: etailz

On-location styled shoot by Danika Pariseau for coy beauty brand imagery

Eblast design

Custom Pinterest pin

2017©Danika Pariseau